3 Crucial Elements That Affect the Success of Your Website Redesign

One major aim of your website redesign is to improve your interaction with clients and get them interested in as many of your products and services as possible. By paying attention to three elements during the redesign process, you can achieve this goal.

You might think artwork and graphic design is the most important aspect of your website redesign, but it’s more complicated than that. There are three things that you need to “nail”, and if you do, you’ll be on your way to turning your website into a sales engine.

This article will show you which three elements are most important, and how you can implement them in your site.

1.   Customer-Driven Design

The aesthetics, as well as the usability of your site, determine whether visitors choose to stay and browse or leave. To come up with a customer-driven site, you need to:

•        Define who your audience is, understand what they are looking for and state it plainly so they can easily understand it.

•        Come up with a modern, uncluttered user interface that is easy to understand and navigate.

•        Have legible fonts, a color scheme and photography that is relevant and appeals to your audience.

•        Create a consistent layout with the important elements marked and clearly visible.

Pro tip: What you write for your customers on each page of your site is very important. Don’t chase away potential clients. People scan, not read paragraphs. Knowing your customer enough to talk in their language versus in your company-speak will help your message connect.

2.   Relevant Content

For a site redesign to be successful, you need to deliver valuable content to your audience as quickly as possible. Do a content audit on your current site and take stock of what you have and what needs to be added. Then, survey your audience and use web analytics to evaluate which content most visitors are reading, and update that content and use it to get better results.

Pro tip: We’ve written before about providing content that your customer wants and expects — more than just “brochureware” on your people, services, and company-focused information. Content comes in various formats. Don’t be afraid to try more graphical content like infographics or video-based content. Knowing your ideal customer’s habits can clue you in on what types of content they will be willing to consume.

3.   Calls to Action

Your website Design should be aimed at getting your site visitors to perform some kind of action. Thus, it is important that you provide calls to action throughout your website to prompt your visitors to do something specific. Your calls to action should be very obvious and clear, and you can achieve this by:

·         Using colors that contrast the background of the site, so that the call to action buttons stand out.

·         Making call to action graphics large enough to stand out and place them where they are clearly visible.

·         Writing the words in your call to action in a straightforward way, thereby getting visitors to do the specific action you want them to.

·         Keep it simple. Make it an easy process for visitors to carry out the action.

Pro tip: Briefly set an expectation of what people can expect when they click. If the call to action is to download your whitepaper, give them a couple bullets of how the whitepaper will benefit them.

There are many things that you should pay attention to during website redesign, but by ensuring that you have a customer-driven site, great content and plenty of calls to action, you will be able to use your website effectively to generate leads and sales.

6 Web Design Mistakes That Could Kill Your Conversion

Social Media may be HUGE these days, however nothing beats having a website. Not at all like being fixed to the changing algorithms of Facebook or Twitter, your very own domain gives full control over your business. Furthermore, you can post anything and anytime you need! A customized website also lends your brand authenticity, as a few individuals are still not open to making purchases on social media.

Owning a website is definitely exciting. However, keep in mind that it’s there to serve ONE purpose: to earn you income. Therefore, getting those elusive conversions is key to a successful website. In order to maximize your chances, avoid these top six web design mistakes that could cost you your customers.

Owning a website is definitely exciting. Be that as it may, remember that it's there to serve ONE purpose: to procure you income. In this way, getting those elusive conversion key to a effective website. So as to boost your chances, avoid these top six web design mistakes that could cost you your clients.

#1 Confusing Layout

Today, it's insufficient to offer a wonderful product or service for sale. It's also important to give your objective market a great client experience (CX). This implies making it as simple as could be allowed for them to discover what they're searching for, purchase it safely, and give you feedback if necessary. In short: keep them happy.

Unfortunately, even the most experienced web designing services commit the deadly mistake of crowding a website with all types of content. When people land on your page, they expect to instantly see what they’re looking for. If you’ve made it hard for them, they’ll leave.

Structure your pages by:

·         Outlining your web design and its content (for those who have yet to create a website).

·         Analyzing each web page for structural errors.

·         Removing unnecessary or redundant content.

·         Placing vital content where users can see them immediately (usually above-the-fold).

Study competitor websites to see what they’re doing right. Check if you can implement the same principles on your site.

#2 Unreadable Texts OR Unconvincing Copy

As much as pictures and videos dominate modern content, text or copy still plays a huge role in compelling people to make purchases. Alas, a few websites have the habit of setting up oddly-shaped fonts that are hard to read. While we’re all a fan of beautiful, customized fonts, too much of a good thing is also bad.

Another common mistake is neglecting to utilize duplicate that sells. There are words, and then there are ‘words’. The latter are utilized by marketers, advertisers, and writers to make powerful campaigns. There are just certain words and methods of delivery that engage to the human mind, making things appear to be compelling. Including these in your website will amp up your chances of converting curious consumers.

Power your copy by:

·         Choosing legible font styles.

·         Selecting the best font size for easier readability, especially on mobile.

·         Researching on your target market to incorporate the right words in your campaign.

Never underestimate the power of words; they could either make or break your business.

#3 Poor Navigation

Think of your website as a guided maze.

If you properly implemented the right navigation tactics, your customers should effortlessly find their way towards the action you want them to take (to buy or to subscribe). If you made things confusing, they’ll hastily take the exit route – and probably never come back. While being creative and unconventional makes your site unforgettable, it’s NOT the best strategy to use if you’re a small business that simply wants to sell.

Lead your customers to the right path by:

·         Providing clear call-to-action buttons.

·         Ensuring links are easily seen and lead to the right pages.

·         Checking for errors, missing pages, or misdirects.

·         Not being afraid of white space! This keeps a good balance between space and content within your site.

Being straightforward, both to your audiences and to your goal, should reflect on your site’s design. Speaking of navigation, this brings us to the fourth deadly design sin…

#4 Missing Search Box

Sometimes, your Website Designing Company  visitors would want to search directly for the information they need. They don’t want to use your carefully executed navigational links anymore. Offer them this alternative with a search box. Extend the gesture with advanced filter options for target results. Another benefit to having a search box is quicker answers, especially if you have a large inventory

Websites that fail to include this feature usually turn off customers looking for specific items or info.

#5 Too Many Colors

Picking the right color schemes for your website is like a balancing act: on one hand, you want these shades to make your site visually-appealing; but on the other hand, it’s tough to stick to just one color combination. Remember: colors play a crucial factor in web design. They help highlight links and buttons, support a brand’s overall appeal, and even enhance a customers’ overall web experience.

Follow these golden rules when selecting your website’s official colors:

·         Limit your palette to about 2 to 3 colors only.

·         When in doubt, choose ONE color and then try different shade variations.

·         Colors in your brand logo can also be utilized for added impact.

·         Use free online tools like the Adobe color wheel as your guide.

In general, they should make a statement as well as complement the overall theme of your website.

#6 NOT being mobile.

In this day and age of smart devices, you can’t afford NOT to go mobile. According to Google, 82% of smartphone users turn to their portable gadgets before making a purchasing decision. Their phones have become their shopping assistants. Taking advantage of this opportunity will increase the chances of conversion – simply by being present where your customers are

It’s not enough that your website is mobile-friendly though. Speed is also an issue. Make sure your pages load no more than 3 to 4 seconds, and that you have all important content in place. Do you have a large inventory of products or services? Perhaps you should consider having an app that customers can conveniently download. This strategy would definitely put you one step ahead of your rivals.

Kill Site Issues – Not Conversion!

Regularly performing site checks is a good way of ensuring that everything runs smoothly. Don’t forget to update important content such as your contact information or blog. If you’re still not getting the desired conversion rates, carry out a few tests to see which aspects of your site needs improvement.

Don’t know where to start? Consult a specialist about your problems. The more you delay, the less you earn. So start nipping those web design problems in the bud before it kills your profits! Ask a digital marketing expert today.

Website Designing please visit : http://www.creativebrandripples.com

Machine learning enters the SEO world

For years, the search engine optimization industry has been dominated by Google’s algorithm update. Each time marketers would hear a term like Panda, Pigeon or “Mobilegeddon“, they knew exactly what it meant: a thorough audit of their current website along with a number of improvements necessary to prevent a precarious drop in ranking.

But increasingly, a sentiment is starting to grow that we’re entering a brave new world in SEO, one that may lead to search engine optimization in which the modus operandi looks nothing like it has before. Machine learning has entered the field, and it comes with the potential to overhaul everything we know about the importance of algorithm updates to SEO.

Machine Learning? As in, Robots Who Are Taking Over?

Well, yes and no. Machine learning, as you might be able to infer from the term, refers to the science of getting computers to act without being explicitly programmed.

No, Google’s SEO algorithm will not soon rule our world and become a machine overlord (although considering how much we as a society rely on search engines, you could argue that’s already happening). But for Google, machine learning would mean an algorithm that does not need to be updated manually in order to adjust and keep showing the most relevant results possible.

We’re not there yet. As of today, Google still relies on manual updates (the latest being an update to its Panda algorithm) to ensure relevance and avoid fraudulence in its search results. And while Google likes to infer that its algorithm is already unbeatable, there are numerous examples of old, seemingly defunct methods of SEO still working.

In fact, the company still requires an army of human quality assurance workersto make sure it’s working the way it should be working.

But we now know that the search engine giant is officially researching machine learning possibilities. And taking the human element out of the equation could have wide-reaching consequences for digital marketers everywhere.

How Machine Learning Will Impact SEO

Above all, a search algorithm that learns and updates itself automatically would mean fewer updates that throw the digital marketing world into turmoil.

Just imagine what would have happened if Google’s “Mobilegeddon” update earlier this year, which had marketers everywhere panicking and making sure their websites were compliant with Google’s mobile-friendliness standards, had happened without a prior or point-in-time announcement of intent by the search engine.

On April 21, 2015, marketers would still have seen websites that weren’t responsive or mobile friendly ranked lower on mobile searches. And over time, we’re confident that they would have adjusted to the same degree as they did with the announcement. But the panic we witnessed before, during, and shortly after that date would simply have been non-existent.

At the same time, in a machine learning environment, Google engineers themselves would not be the authority figures they are today. While noted insiders like John Mueller would clearly remain authority figures, they might not be able to gain traction as easily with specific warnings about practices like link building.

To Read More about Preparing for Machine Learning Possibilities visit:

http://venturebeat.com/2015/10/18/machine-learning-enters-the-seo-world/

Responsive Web design makes an inefficient design too darn easy

Responsive Web design makes scaling a website up and down for a mobile device easy. Almost as easy as it facilitates sloppy designs that don't even try to intelligently choose what stays, what goes and, most critically, what should stand by until it's needed.

Fast response, almost-instant home pages and effortless scrolling are always Web design goals, but with the increasingly plummeting attention spans of mobile users, this is crucial. Nowhere is it more crucial than retail mobile sites and/or apps, where purchasing a plasma screen TV with free shipping waits for no man.

Here's where things get tricky. A proper design is intelligent, where image size/resolution/retention choices are not things that can be delegated to a script. Is that image decorative — an attractive model, a splash of vibrant color — or is it an essential depiction of the product, something that could make or break a sale?

The problem with responsive design is that it makes it far too easy to sit back and let the algorithms make the decisions. To be fair, the resultant pages generally look fine. But what they almost never are is as efficient as possible, since that requires human judgment.

I had an interesting discussion about this on Thursday (Sept. 10) with Ari Weil, the marketing vice president for a cloud vendor called Yottaa. Yes, Weil's company sells personalized designs — where the company's staff offers those human decisions — but his argument still works, severe business biases notwithstanding. He argued that responsive Web design was originally intended as a temporary Band-Aid for desktop scaling and it was forced into double duty working with phones (which were never initially designed to display data) where it "tries to force efficiencies on those devices. The result? Pages that are bloated, slow and scale poorly."

The problem in detecting these responsive site shortfalls is reminiscent of the problem of overloaded and slow e-commerce sites. All the e-commerce director sees are the large number of sales that are recorded. If they're 70% more than yesterday, everything seems great. What's missing? That e-commerce director has no clue how many customers are being turned away and, therefore, how much better than 70% the figure would have been had the site been up more.

With responsive design, there is a similar blind spot. The site/Web page looks good. But there's no way for the e-commerce team to know how many customers left because of slow response. They'll never know how many dollars would have otherwise been spent with them.

Up to now in this column, I've taken the shorthand site/app to refer to both, but there's a reason to split the two. Done properly, an app should deliver far better initial performance than a site, if for no other reason than the browser's initial download is eliminated and everything is focused on that retailer's single message.

Still, companies are focusing less on apps and more on Mobile Website Design Mumbai sites. Weil said the reason is the fear that shoppers may not want to download an app for a merchant they don't intend to use that often. Although that's true, the reason for app resistance is much deeper.

First, it's not that unusual for friends, family and romantic partners (potential as well as actual) to see the home screen/screens of someone's mobile device. That means that the apps they choose will signal how they want to be perceived. That gives a big edge to impressive sites — an atlas, Barron's, the Society for the Betterment of Babies and Small Animals — that will never be opened. The same goes for favorite sites that one may not be proud of visiting (yeah, readers, no examples are needed here).

Second, and much more fundamentally, both Apple's iOS and Google's Android mobile OSes are dreadful at displaying a lot of apps. It's not uncommon for power users to have 40 or more (sometimes far more) apps on their phones. When that happens, it can literally take more time to find the app than to launch a browser and type in the URL.

A confession, from someone who has a lot of apps on his iPhone: When no one is around, I have found myself asking Siri to find my app by saying "Siri, open GoogleMaps." Yes, I take inordinate pleasure in asking Siri to open Google apps. But having fun taunting Siri aside, it's the fastest way to open the app. And that's pretty sad.

Both iOS and Android "make it a chore to have too many apps," Weil said. "People continue to show us through their behavior that they like the actual Web and prefer it to apps." If mobile GUIs were better at handling lots of app icons, I doubt that would be true.

Those mobile OSes were designed to make things easy, not efficient. Sound familiar?

You want to create Responsive Web design Mumbai for your Business visit: http://www.creativebrandripples.com

5 SEO Tactics You Need to Forget Right Now

As long as we’ve had search engines, we’ve had SEOs trying to game the results. For search engine optimizers who have been in the business for a long time, it can be hard to let go of the old techniques in favor of the new ones. Even marketers who know “just enough to be dangerous” are at risk of abusing tactics that Google now punishes or ignores.

We took a look at this great New SEO vs. Old SEO infographic and decided to give you our top 5 list of forgettable SEO techniques. If your site is using any of these, you need to stop (immediately!) and start cleaning up the damage you might have done.

#1. Keyword stuffing

Remember when you would visit a website only to find a list of phrases, written in an itty-bitty font, stuffed in the header or footer of every page? I remember, because I used to be the one who chose those phrases and added them to my sites. It was ugly, but it worked. Google’s less-sophisticated algorithm would assume that my page was an important one for those search terms, and like magic, the page would start ranking.

Today, keyword stuffing isn’t just frowned upon. It’s a great way to get your site penalized. As Google’s algorithm has improved, so has its ability to detect content that actually enhances the user’s experience. A list of synonymous phrases does nothing for the user, and it’s easily recognized as an outdated attempt at fooling the system.

#2. Building backlinks – any backlinks.

Back in the old days, link building was one of the main things SEOs did to get their sites ranking. A more rudimentary search algorithm would detect backlinks and used each one as an indication of a site’s usefulness. Webmasters traded links – one for one – and then began trading in triangles. “If your site A links to my site B, I’ll link back to your site A from my site C.” It was simple – and it worked!

Despite much controversy, backlinks are still worthwhile indicators of a site’s relevance and value. However, modern SEOs have to be extremely careful when they’re building links. A good backlink comes from a reputable, related site and uses natural anchor text – like a brand or company name or URL – and it appears on a site with a small number of outbound links. Over-optimizing backlinks is a dated, and risky, practice.

#3. Writing for robots.

Content is king. That’s a long-standing SEO rule, and it’s as true now as it ever was. But back in the day, the qualities that made good, SEO-friendly content were markedly different than they are today. SEO content used to be stuffed with keywords and practically unreadable for human beings. We wrote for the robots, the search spiders who crawled our pages with no appreciation for proper grammar and spelling. Yes, we actually used to include commonly misspelled words on purpose!

Since then, Google’s robots have gotten smarter. They can separate authentic writing from keyword-packed nonsense, and they reward the good stuff with higher rankings. Remember, Google is all about making search better for humans. Your content needs to speak human, too.

#4. Directory and search engine submissions.

NetworkSolutions and Web.com love to advertise their directory and search engine submission services. Once upon a time, submitting your site to the search engines and various online directories, en masse, was a good way to get recognized and grow your traffic. Today, it’s s spammy offer meant to take advantage of business owners who don’t know any better.

Don’t be fooled. Building up an accurate list of citations on sites like Yelp, YellowPages, Manta, and others is useful, especially for getting found on a local level. But submitting your site to hundreds of irrelevant, disreputable directories is a fast way to build a lot of damaging links (links that will cost you time and money to remove or disavow when they inevitably start hurting your rankings).

#5. SEO as a stand-alone service.

In the old days, search engine optimization was something that happened independent of other things. A good Search Engine Optimization Services Mumbai would use various techniques to optimize a website, making small changes to the site and going after links on other sites to get the job done.

Today, the entire landscape has changed, and search professionals have to come out of that little box in order to succeed. SEO has to be seen as part of a larger, broader domain – specifically, content marketing. Today, we write, we engage on social platforms, we build citations, and we network with influencers to reap the best rankings. Optimizing for search alone isn’t enough. Incorporating Search Engine Optimization Services Mumbai into a broader content marketing strategy is the best way to succeed today.

To know more visit: http://www.business2community.com/seo/5-seo-tactics-you-need-to-forget-right-now-01319770

3 Tips to Make Your Website More User-Friendly

1. Concise content and readability Content is the most critical factor convincing users to stick around your website. Delivering content that is fresh, easy to read and interactive, is the stepping stone to making your website more user-friendly

✓ Make content easy to scan -The average Internet user simply skims through the content instead of reading it all. Keep paragraphs to a minimum in length. Formatting text in columns similarly to the newspaper style is a good way to make the text easier to scan. Correct use of headings, sub-headings, paragraphs, bullets or lists help to break up text, making it easy for readers to go through the key parts of the page and quickly discover what they need. Breaking content with images also helps visitors digest it faster. Long passages of unbroken text are less likely to be read than small chunks of text. 

✓ Contrasting colour scheme - Finding the right contrast between the background of your website and the content is one of the basic, yet most important tasks to do. Lack of contrast, makes content complicate to read. Make sure that you pick up the best color scheme so content stays highly visible. Pay special attention to colors on black backgrounds since they can complicate text readability as well.

✓ White space is always a good idea - White space is helpful for highlighting elements and making them more prominent. Giving content some room to breathe out of the crowded visual design, white spacing also keeps users’ minds focused on the essentials. According to the latest Web design trends, leaving plenty of white spots is not extravagant but vital to make design clean and less cluttered.

✓ Readable font - Although elaborate styles may appear more enticing, using more recognizable and easy-to-read fonts is a better decision. Keep in mind that San serif fonts are most widely accepted to work best for online design while serif fonts are most appropriate for print design. Also using too many different fonts in the same design, makes the content less scannable. Highlight or bold keywords or links to make them stand out. 

✓ Eliminate broken links - Broken links are confusing and unprofessional. They bring negative impression and lower the credibility of content. Make sure you test every link, button and page before launching your site. Double or triple check if needed or try to get another pair of eyes on your site to catch any broken links. Also it is advisory to monitor your links regularly and make sure that they are working properly and leading to the correct pages.

Read in next Blog : 2nd and 3rd Tips to Make Your Website More User-Friendly

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