6 Web Design Mistakes That Could Kill Your Conversion

Social Media may be HUGE these days, however nothing beats having a website. Not at all like being fixed to the changing algorithms of Facebook or Twitter, your very own domain gives full control over your business. Furthermore, you can post anything and anytime you need! A customized website also lends your brand authenticity, as a few individuals are still not open to making purchases on social media.

Owning a website is definitely exciting. However, keep in mind that it’s there to serve ONE purpose: to earn you income. Therefore, getting those elusive conversions is key to a successful website. In order to maximize your chances, avoid these top six web design mistakes that could cost you your customers.

Owning a website is definitely exciting. Be that as it may, remember that it's there to serve ONE purpose: to procure you income. In this way, getting those elusive conversion key to a effective website. So as to boost your chances, avoid these top six web design mistakes that could cost you your clients.

#1 Confusing Layout

Today, it's insufficient to offer a wonderful product or service for sale. It's also important to give your objective market a great client experience (CX). This implies making it as simple as could be allowed for them to discover what they're searching for, purchase it safely, and give you feedback if necessary. In short: keep them happy.

Unfortunately, even the most experienced web designing services commit the deadly mistake of crowding a website with all types of content. When people land on your page, they expect to instantly see what they’re looking for. If you’ve made it hard for them, they’ll leave.

Structure your pages by:

·         Outlining your web design and its content (for those who have yet to create a website).

·         Analyzing each web page for structural errors.

·         Removing unnecessary or redundant content.

·         Placing vital content where users can see them immediately (usually above-the-fold).

Study competitor websites to see what they’re doing right. Check if you can implement the same principles on your site.

#2 Unreadable Texts OR Unconvincing Copy

As much as pictures and videos dominate modern content, text or copy still plays a huge role in compelling people to make purchases. Alas, a few websites have the habit of setting up oddly-shaped fonts that are hard to read. While we’re all a fan of beautiful, customized fonts, too much of a good thing is also bad.

Another common mistake is neglecting to utilize duplicate that sells. There are words, and then there are ‘words’. The latter are utilized by marketers, advertisers, and writers to make powerful campaigns. There are just certain words and methods of delivery that engage to the human mind, making things appear to be compelling. Including these in your website will amp up your chances of converting curious consumers.

Power your copy by:

·         Choosing legible font styles.

·         Selecting the best font size for easier readability, especially on mobile.

·         Researching on your target market to incorporate the right words in your campaign.

Never underestimate the power of words; they could either make or break your business.

#3 Poor Navigation

Think of your website as a guided maze.

If you properly implemented the right navigation tactics, your customers should effortlessly find their way towards the action you want them to take (to buy or to subscribe). If you made things confusing, they’ll hastily take the exit route – and probably never come back. While being creative and unconventional makes your site unforgettable, it’s NOT the best strategy to use if you’re a small business that simply wants to sell.

Lead your customers to the right path by:

·         Providing clear call-to-action buttons.

·         Ensuring links are easily seen and lead to the right pages.

·         Checking for errors, missing pages, or misdirects.

·         Not being afraid of white space! This keeps a good balance between space and content within your site.

Being straightforward, both to your audiences and to your goal, should reflect on your site’s design. Speaking of navigation, this brings us to the fourth deadly design sin…

#4 Missing Search Box

Sometimes, your Website Designing Company  visitors would want to search directly for the information they need. They don’t want to use your carefully executed navigational links anymore. Offer them this alternative with a search box. Extend the gesture with advanced filter options for target results. Another benefit to having a search box is quicker answers, especially if you have a large inventory

Websites that fail to include this feature usually turn off customers looking for specific items or info.

#5 Too Many Colors

Picking the right color schemes for your website is like a balancing act: on one hand, you want these shades to make your site visually-appealing; but on the other hand, it’s tough to stick to just one color combination. Remember: colors play a crucial factor in web design. They help highlight links and buttons, support a brand’s overall appeal, and even enhance a customers’ overall web experience.

Follow these golden rules when selecting your website’s official colors:

·         Limit your palette to about 2 to 3 colors only.

·         When in doubt, choose ONE color and then try different shade variations.

·         Colors in your brand logo can also be utilized for added impact.

·         Use free online tools like the Adobe color wheel as your guide.

In general, they should make a statement as well as complement the overall theme of your website.

#6 NOT being mobile.

In this day and age of smart devices, you can’t afford NOT to go mobile. According to Google, 82% of smartphone users turn to their portable gadgets before making a purchasing decision. Their phones have become their shopping assistants. Taking advantage of this opportunity will increase the chances of conversion – simply by being present where your customers are

It’s not enough that your website is mobile-friendly though. Speed is also an issue. Make sure your pages load no more than 3 to 4 seconds, and that you have all important content in place. Do you have a large inventory of products or services? Perhaps you should consider having an app that customers can conveniently download. This strategy would definitely put you one step ahead of your rivals.

Kill Site Issues – Not Conversion!

Regularly performing site checks is a good way of ensuring that everything runs smoothly. Don’t forget to update important content such as your contact information or blog. If you’re still not getting the desired conversion rates, carry out a few tests to see which aspects of your site needs improvement.

Don’t know where to start? Consult a specialist about your problems. The more you delay, the less you earn. So start nipping those web design problems in the bud before it kills your profits! Ask a digital marketing expert today.

Website Designing please visit : http://www.creativebrandripples.com

Is Web design becoming irrelevant?

The heart and soul of design is making the user happy.  

In order to satisfy users, you must design beyond the page. You need to understand the entire journey, especially how people use your website as part of a multi-device experience.

So is Web design becoming irrelevant? Or does it require us to redefine the skill set of the Web designer?

In this piece, we’ll talk about why (and how) to think beyond Web design.

The Democratization of Web UI Design

When it comes to Web design, it’s easy to focus purely on the UI.

After all, that’s what clients and stakeholders can see and touch, so that’s where you’ll probably hear the most feedback. UX design, on the other hard, is more difficult. It’s hard to know precisely what will make the user happy, especially when you can just rearrange the layout and call it “improved.”

UX design for the Web is not a new concept. But as explained in UX Design Trends 2015 & 2016, recent advancements in self-serve Web design have made UX design a true competitive advantage for designers. Certain services and algorithms might help us design visually beautiful websites, but they can’t help us design a great Web experience (not yet, at least).

In his controversial piece Why Web Design is Dead, Sergio Nouvel explains why the old ways of Web design are on their way out. While his piece takes a more extreme view of Web design, we certainly agree with his reasoning for why Web designers must evolve, and his problems seem solvable through emphasizing UX principles.

To Read More about Web design becoming irrelevant? :

http://thenextweb.com/dd/2015/10/08/is-web-design-becoming-irrelevant/

www.creativebrandripples.com

Responsive Web design makes an inefficient design too darn easy

Responsive Web design makes scaling a website up and down for a mobile device easy. Almost as easy as it facilitates sloppy designs that don't even try to intelligently choose what stays, what goes and, most critically, what should stand by until it's needed.

Fast response, almost-instant home pages and effortless scrolling are always Web design goals, but with the increasingly plummeting attention spans of mobile users, this is crucial. Nowhere is it more crucial than retail mobile sites and/or apps, where purchasing a plasma screen TV with free shipping waits for no man.

Here's where things get tricky. A proper design is intelligent, where image size/resolution/retention choices are not things that can be delegated to a script. Is that image decorative — an attractive model, a splash of vibrant color — or is it an essential depiction of the product, something that could make or break a sale?

The problem with responsive design is that it makes it far too easy to sit back and let the algorithms make the decisions. To be fair, the resultant pages generally look fine. But what they almost never are is as efficient as possible, since that requires human judgment.

I had an interesting discussion about this on Thursday (Sept. 10) with Ari Weil, the marketing vice president for a cloud vendor called Yottaa. Yes, Weil's company sells personalized designs — where the company's staff offers those human decisions — but his argument still works, severe business biases notwithstanding. He argued that responsive Web design was originally intended as a temporary Band-Aid for desktop scaling and it was forced into double duty working with phones (which were never initially designed to display data) where it "tries to force efficiencies on those devices. The result? Pages that are bloated, slow and scale poorly."

The problem in detecting these responsive site shortfalls is reminiscent of the problem of overloaded and slow e-commerce sites. All the e-commerce director sees are the large number of sales that are recorded. If they're 70% more than yesterday, everything seems great. What's missing? That e-commerce director has no clue how many customers are being turned away and, therefore, how much better than 70% the figure would have been had the site been up more.

With responsive design, there is a similar blind spot. The site/Web page looks good. But there's no way for the e-commerce team to know how many customers left because of slow response. They'll never know how many dollars would have otherwise been spent with them.

Up to now in this column, I've taken the shorthand site/app to refer to both, but there's a reason to split the two. Done properly, an app should deliver far better initial performance than a site, if for no other reason than the browser's initial download is eliminated and everything is focused on that retailer's single message.

Still, companies are focusing less on apps and more on Mobile Website Design Mumbai sites. Weil said the reason is the fear that shoppers may not want to download an app for a merchant they don't intend to use that often. Although that's true, the reason for app resistance is much deeper.

First, it's not that unusual for friends, family and romantic partners (potential as well as actual) to see the home screen/screens of someone's mobile device. That means that the apps they choose will signal how they want to be perceived. That gives a big edge to impressive sites — an atlas, Barron's, the Society for the Betterment of Babies and Small Animals — that will never be opened. The same goes for favorite sites that one may not be proud of visiting (yeah, readers, no examples are needed here).

Second, and much more fundamentally, both Apple's iOS and Google's Android mobile OSes are dreadful at displaying a lot of apps. It's not uncommon for power users to have 40 or more (sometimes far more) apps on their phones. When that happens, it can literally take more time to find the app than to launch a browser and type in the URL.

A confession, from someone who has a lot of apps on his iPhone: When no one is around, I have found myself asking Siri to find my app by saying "Siri, open GoogleMaps." Yes, I take inordinate pleasure in asking Siri to open Google apps. But having fun taunting Siri aside, it's the fastest way to open the app. And that's pretty sad.

Both iOS and Android "make it a chore to have too many apps," Weil said. "People continue to show us through their behavior that they like the actual Web and prefer it to apps." If mobile GUIs were better at handling lots of app icons, I doubt that would be true.

Those mobile OSes were designed to make things easy, not efficient. Sound familiar?

You want to create Responsive Web design Mumbai for your Business visit: http://www.creativebrandripples.com