16 Actionable Social Media Marketing Facts You Probably Didn’t Know

Being included in social media is awesome fun and very rewarding, and it is one of the most ideal approaches to advertise your business. But sometimes you can feel a little stuck when it comes to new ideas for posts and content on the different platforms.

We assist you with combating this issue with this article, in which we look at 35 different post thoughts for social media. If you do one every day, that’s over a month of great content that should allow you to stand out from the alternate organizations in your industry. Do one of these each other day, and you have got more than two months of your social media marketing content calendar worked out.

So here are the ideas for your social media platforms. Enjoy.

01.A third of Facebook pages post two to four times a week.

Posting frequency on Facebook is a big deal, simply because organic reach is starting to suffer. Some companies combat this by posting more frequently. We found that 3% post up to nine times a day. 31% of companies form the majority here, with posting of two to four times a week being the frequency.

02.Pages that post on Facebook one to four times a week get highest engagement.

Frequency has a lot to answer for. Our research found that those who posted one to four times a week got the highest engagement. The more you post, the smaller the levels of engagement basically, with those that posted 5 to 9 times a day receiving a paltry 5.89% engagement (ouch). However, and if you’re not that busy, those that posted over ten times a day received a slightly healthier 7.66% engagement. Go figure.

03.Native videos are more popular than YouTube on Facebook.

We found that 79.6% of Facebook pages used native Facebook videos, rather than uploading from YouTube or any other social media marketing platform or service. This is a good move as you’ll see in the next fact.

04.Facebook native video does better than YouTube in reach.

The ancient giant that is YouTube is falling behind Facebook in terms of reach when it comes to video uploaded on Facebook. When we looked at reach, Facebook native videos achieve a respectable 13.2% reach of the organic page likes. YouTube videos, when uploaded to Facebook, resulted in 7.9% of organic reach. Instagram, taking up the third position, managed just 6.8% of reach with video.

05.Facebook videos get more engagement too.

Facebook videos simply outperform YouTube videos on Facebook. When it comes to engagement, Facebook native videos achieve 6.3% engagement of the people reached. For YouTube, that figure plummeted down to 3.2%.

06.The majority of pages still don’t post videos on Facebook.

That’s right. The facts above show us that Facebook native video is head and shoulders above any other kind of video uploading on Facebook. The thing is that it is still true that many businesses don’t upload any videos at all on Facebook. In fact, we’re looking at 47% of pages not uploading videos. Does the phrase ‘missing a trick’ sound appropriate right now?

07.Most people watch videos on Facebook for no more than 30 seconds.

53.2% of people watching videos on Facebook stay glued to the screen for no more than 30 seconds. After that, it gets a little stale.

08.Nearly half of the Internet uses Facebook.

Even with all of that slightly worrying stuff above about people not using video, it is still an incredibly exciting social media marketing platform to be on. Currently, 47% of all web users use Facebook. 1.49 billion users log on every month.

09.Majority of the Facebook user base is mobile.

1.31 billion users of Facebook access it with their mobile devices every month.

10.LinkedIn is more popular than you might think.

Every 2 seconds, more than 2 new members join Linkedin. Whoops, there’s another one…

11.Facebook advertising is working. For a ton of companies.

We found that 54.05% of large companies on Facebook (over a million page likes) used Facebook advertising to get reach. The paid reach was 29.94% of their total reach. So advertising not only works on Facebook, the biggest people are using it.

12.Twitter grew. Fast.

It took three years, two months and one day to get to the billionth tweet on Twitter. These days, it just takes a day for 500 million tweets to get sent out. How is your Twitter performance?

13.80% of the Twittersphere is active on mobile.

Similar to Facebook, 80% of all Twitter users access their accounts via their mobile devices.

14.Pinterest has 100 million monthly active users.

Are you on Pinterest? The platform has announced that they have 100 million monthly active users.

15.Average follower growth on Instagram is decreasing.

Instagram is still very much a growing platform, but the average follower growth for profiles in September 2015 was 0.25%. In April it was 1.95%. That’s a serious dip, and may mean that Instagram is becoming ever so slightly saturated.

16.The largest profiles on Instagram are the most active. By far.

The largest profiles on Instagram post, on average, 5.45 posts per day, while the smaller profiles manage just 1.69 posts per day. How can you start expanding your Instagram activities and post more?

So to sum up, the world of social is a fun and large one, not to mention one that is full of facts. Take a look at the 16 (count ‘em) facts above and see how they could inform your next social media campaign.

To know more about Social Media Marketing Visit out website: http://www.creativebrandripples.com

5 SEO Tactics You Need to Forget Right Now

As long as we’ve had search engines, we’ve had SEOs trying to game the results. For search engine optimizers who have been in the business for a long time, it can be hard to let go of the old techniques in favor of the new ones. Even marketers who know “just enough to be dangerous” are at risk of abusing tactics that Google now punishes or ignores.

We took a look at this great New SEO vs. Old SEO infographic and decided to give you our top 5 list of forgettable SEO techniques. If your site is using any of these, you need to stop (immediately!) and start cleaning up the damage you might have done.

#1. Keyword stuffing

Remember when you would visit a website only to find a list of phrases, written in an itty-bitty font, stuffed in the header or footer of every page? I remember, because I used to be the one who chose those phrases and added them to my sites. It was ugly, but it worked. Google’s less-sophisticated algorithm would assume that my page was an important one for those search terms, and like magic, the page would start ranking.

Today, keyword stuffing isn’t just frowned upon. It’s a great way to get your site penalized. As Google’s algorithm has improved, so has its ability to detect content that actually enhances the user’s experience. A list of synonymous phrases does nothing for the user, and it’s easily recognized as an outdated attempt at fooling the system.

#2. Building backlinks – any backlinks.

Back in the old days, link building was one of the main things SEOs did to get their sites ranking. A more rudimentary search algorithm would detect backlinks and used each one as an indication of a site’s usefulness. Webmasters traded links – one for one – and then began trading in triangles. “If your site A links to my site B, I’ll link back to your site A from my site C.” It was simple – and it worked!

Despite much controversy, backlinks are still worthwhile indicators of a site’s relevance and value. However, modern SEOs have to be extremely careful when they’re building links. A good backlink comes from a reputable, related site and uses natural anchor text – like a brand or company name or URL – and it appears on a site with a small number of outbound links. Over-optimizing backlinks is a dated, and risky, practice.

#3. Writing for robots.

Content is king. That’s a long-standing SEO rule, and it’s as true now as it ever was. But back in the day, the qualities that made good, SEO-friendly content were markedly different than they are today. SEO content used to be stuffed with keywords and practically unreadable for human beings. We wrote for the robots, the search spiders who crawled our pages with no appreciation for proper grammar and spelling. Yes, we actually used to include commonly misspelled words on purpose!

Since then, Google’s robots have gotten smarter. They can separate authentic writing from keyword-packed nonsense, and they reward the good stuff with higher rankings. Remember, Google is all about making search better for humans. Your content needs to speak human, too.

#4. Directory and search engine submissions.

NetworkSolutions and Web.com love to advertise their directory and search engine submission services. Once upon a time, submitting your site to the search engines and various online directories, en masse, was a good way to get recognized and grow your traffic. Today, it’s s spammy offer meant to take advantage of business owners who don’t know any better.

Don’t be fooled. Building up an accurate list of citations on sites like Yelp, YellowPages, Manta, and others is useful, especially for getting found on a local level. But submitting your site to hundreds of irrelevant, disreputable directories is a fast way to build a lot of damaging links (links that will cost you time and money to remove or disavow when they inevitably start hurting your rankings).

#5. SEO as a stand-alone service.

In the old days, search engine optimization was something that happened independent of other things. A good Search Engine Optimization Services Mumbai would use various techniques to optimize a website, making small changes to the site and going after links on other sites to get the job done.

Today, the entire landscape has changed, and search professionals have to come out of that little box in order to succeed. SEO has to be seen as part of a larger, broader domain – specifically, content marketing. Today, we write, we engage on social platforms, we build citations, and we network with influencers to reap the best rankings. Optimizing for search alone isn’t enough. Incorporating Search Engine Optimization Services Mumbai into a broader content marketing strategy is the best way to succeed today.

To know more visit: http://www.business2community.com/seo/5-seo-tactics-you-need-to-forget-right-now-01319770

3 Tips to Make Your Website More User-Friendly

1. Concise content and readability Content is the most critical factor convincing users to stick around your website. Delivering content that is fresh, easy to read and interactive, is the stepping stone to making your website more user-friendly

✓ Make content easy to scan -The average Internet user simply skims through the content instead of reading it all. Keep paragraphs to a minimum in length. Formatting text in columns similarly to the newspaper style is a good way to make the text easier to scan. Correct use of headings, sub-headings, paragraphs, bullets or lists help to break up text, making it easy for readers to go through the key parts of the page and quickly discover what they need. Breaking content with images also helps visitors digest it faster. Long passages of unbroken text are less likely to be read than small chunks of text. 

✓ Contrasting colour scheme - Finding the right contrast between the background of your website and the content is one of the basic, yet most important tasks to do. Lack of contrast, makes content complicate to read. Make sure that you pick up the best color scheme so content stays highly visible. Pay special attention to colors on black backgrounds since they can complicate text readability as well.

✓ White space is always a good idea - White space is helpful for highlighting elements and making them more prominent. Giving content some room to breathe out of the crowded visual design, white spacing also keeps users’ minds focused on the essentials. According to the latest Web design trends, leaving plenty of white spots is not extravagant but vital to make design clean and less cluttered.

✓ Readable font - Although elaborate styles may appear more enticing, using more recognizable and easy-to-read fonts is a better decision. Keep in mind that San serif fonts are most widely accepted to work best for online design while serif fonts are most appropriate for print design. Also using too many different fonts in the same design, makes the content less scannable. Highlight or bold keywords or links to make them stand out. 

✓ Eliminate broken links - Broken links are confusing and unprofessional. They bring negative impression and lower the credibility of content. Make sure you test every link, button and page before launching your site. Double or triple check if needed or try to get another pair of eyes on your site to catch any broken links. Also it is advisory to monitor your links regularly and make sure that they are working properly and leading to the correct pages.

Read in next Blog : 2nd and 3rd Tips to Make Your Website More User-Friendly

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