1. Concise content and readability Content is the most critical factor convincing users to stick around your website. Delivering content that is fresh, easy to read and interactive, is the stepping stone to making your website more user-friendly
✓ Make content easy to scan -The average Internet user simply skims through the content instead of reading it all. Keep paragraphs to a minimum in length. Formatting text in columns similarly to the newspaper style is a good way to make the text easier to scan. Correct use of headings, sub-headings, paragraphs, bullets or lists help to break up text, making it easy for readers to go through the key parts of the page and quickly discover what they need. Breaking content with images also helps visitors digest it faster. Long passages of unbroken text are less likely to be read than small chunks of text.
✓ Contrasting colour scheme - Finding the right contrast between the background of your website and the content is one of the basic, yet most important tasks to do. Lack of contrast, makes content complicate to read. Make sure that you pick up the best color scheme so content stays highly visible. Pay special attention to colors on black backgrounds since they can complicate text readability as well.
✓ White space is always a good idea - White space is helpful for highlighting elements and making them more prominent. Giving content some room to breathe out of the crowded visual design, white spacing also keeps users’ minds focused on the essentials. According to the latest Web design trends, leaving plenty of white spots is not extravagant but vital to make design clean and less cluttered.
✓ Readable font - Although elaborate styles may appear more enticing, using more recognizable and easy-to-read fonts is a better decision. Keep in mind that San serif fonts are most widely accepted to work best for online design while serif fonts are most appropriate for print design. Also using too many different fonts in the same design, makes the content less scannable. Highlight or bold keywords or links to make them stand out.
✓ Eliminate broken links - Broken links are confusing and unprofessional. They bring negative impression and lower the credibility of content. Make sure you test every link, button and page before launching your site. Double or triple check if needed or try to get another pair of eyes on your site to catch any broken links. Also it is advisory to monitor your links regularly and make sure that they are working properly and leading to the correct pages.
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