tag:blogger.com,1999:blog-57988863900831094332024-03-13T10:02:39.327-07:00Web Designing Company MumbaiAnonymoushttp://www.blogger.com/profile/10037125448934804813noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-5798886390083109433.post-70914021573482626432015-11-09T04:31:00.001-08:002015-11-09T04:31:42.091-08:003 Crucial Elements That Affect the Success of Your Website Redesign<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://www.creativebrandripples.com/" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9WEE7qMpF8NgG08Xdg8lYti6v011K3YA9Qirh0iUFGQjUpLv7uyBNKHFTm2Mn3YuWKVg4-4mvl-1JIQI6-IK9l787weEIe2DVViU_mnYNzkmI9in0l9Mp2D5fat3zrFqV_SJjsaZN1Wcv/s1600/cbr+logo.jpg" /></a></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">One
major aim of your website redesign is to improve your interaction with clients
and get them interested in as many of your products and services as possible.
By paying attention to three elements during the redesign process, you can
achieve this goal.<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">You
might think artwork and graphic design is the most important aspect of your
<a href="http://creativebrandripples.com/website-redesign-services-mumbai.html" target="_blank">website redesign</a>, but it’s more complicated than that. There are three things
that you need to “nail”, and if you do, you’ll be on your way to turning your
website into a sales engine.<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">This
article will show you which three elements are most important, and how you can
implement them in your site.<o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Customer-Driven Design<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">The
aesthetics, as well as the usability of your site, determine whether visitors
choose to stay and browse or leave. To come up with a customer-driven site, you
need to:<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">• Define who your audience is, understand what they are looking
for and state it plainly so they can easily understand it.<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">• Come up with a modern, uncluttered user interface that is
easy to understand and navigate.<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">• Have legible fonts, a color scheme and photography that is
relevant and appeals to your audience.<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">• Create a consistent layout with the
important elements marked and clearly visible.<o:p></o:p></span></div>
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<strong><span style="font-family: 'Trebuchet MS', sans-serif;">Pro tip:</span></strong><span class="apple-converted-space"><span style="background: white; font-family: 'Trebuchet MS', sans-serif;"> </span><span style="background: white; font-family: 'Trebuchet MS', sans-serif;">What you write for
your customers on each page of your site is very important. Don’t<span class="apple-converted-space"> </span></span></span><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">chase away
potential clients<span style="background: white;">. People scan, not
read paragraphs. Knowing your customer enough to talk in their language versus
in your company-speak will help your message connect.</span></span><br style="box-sizing: border-box; mso-special-character: line-break;" />
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<!--[endif]--><span style="box-sizing: border-box;"></span><span style="font-family: "Trebuchet MS","sans-serif";"><o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="font-family: 'Trebuchet MS', sans-serif;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: 'Trebuchet MS', sans-serif;">Relevant Content<o:p></o:p></span></b></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;">For a site redesign to be
successful, you need to deliver valuable content to your audience as quickly as
possible. Do a content audit on your current site and take stock of what you
have and what needs to be added. Then, survey your audience and use web analytics
to evaluate which content most visitors are reading, and update that content
and use it to get better results.<o:p></o:p></span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: 'Trebuchet MS', sans-serif;">Pro tip:</span></strong><span class="apple-converted-space"><span style="font-family: 'Trebuchet MS', sans-serif;"> </span></span><span style="font-family: 'Trebuchet MS', sans-serif;">We’ve written before about<span class="apple-converted-space"> </span>providing content that your customer
wants<span class="apple-converted-space"> </span>and expects — more than
just “brochureware” on your people, services, and company-focused information.
Content comes in various formats. Don’t be afraid to try more graphical content
like infographics or video-based content. Knowing your ideal customer’s habits
can clue you in on what types of content they will be willing to consume.<o:p></o:p></span></div>
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</span></span></b><!--[endif]--><b><span style="font-family: 'Trebuchet MS', sans-serif;">Calls to Action<o:p></o:p></span></b></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;">Your <a href="http://www.creativebrandripples.com/" target="_blank">website Design</a> should be aimed at
getting your site visitors to perform some kind of action. Thus, it is important
that you provide calls to action throughout your website to prompt your
visitors to do something specific. Your calls to action should be very obvious
and clear, and you can achieve this by:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: 'Trebuchet MS', sans-serif;">Using colors that contrast the
background of the site, so that the call to action buttons stand out.<o:p></o:p></span></div>
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<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: 'Trebuchet MS', sans-serif;">Making call to action graphics
large enough to stand out and place them where they are clearly visible.<o:p></o:p></span></div>
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<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: 'Trebuchet MS', sans-serif;">Writing the words in your call to
action in a straightforward way, thereby getting visitors to do the specific action
you want them to.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: 'Trebuchet MS', sans-serif;">Keep it simple. Make it an easy
process for visitors to carry out the action.<o:p></o:p></span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: 'Trebuchet MS', sans-serif;">Pro tip:</span></strong><span class="apple-converted-space"><span style="font-family: 'Trebuchet MS', sans-serif;"> </span></span><span style="font-family: 'Trebuchet MS', sans-serif;">Briefly set an expectation of what
people can expect when they click. If the call to action is to download your
whitepaper, give them a couple bullets of how the whitepaper will benefit them.<o:p></o:p></span></div>
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<span style="color: black; font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">There are many things that you
should pay attention to during <a href="http://creativebrandripples.com/website-redesign-services-mumbai.html" target="_blank">website redesign</a>, but by ensuring that you have
a customer-driven site, great content and plenty of calls to action, you will
be able to use your website effectively to generate leads and sales.<o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/10037125448934804813noreply@blogger.com0tag:blogger.com,1999:blog-5798886390083109433.post-75831527993079904442015-11-05T21:17:00.000-08:002015-11-05T21:17:20.846-08:0016 Actionable Social Media Marketing Facts You Probably Didn’t Know<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9WEE7qMpF8NgG08Xdg8lYti6v011K3YA9Qirh0iUFGQjUpLv7uyBNKHFTm2Mn3YuWKVg4-4mvl-1JIQI6-IK9l787weEIe2DVViU_mnYNzkmI9in0l9Mp2D5fat3zrFqV_SJjsaZN1Wcv/s1600/cbr+logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9WEE7qMpF8NgG08Xdg8lYti6v011K3YA9Qirh0iUFGQjUpLv7uyBNKHFTm2Mn3YuWKVg4-4mvl-1JIQI6-IK9l787weEIe2DVViU_mnYNzkmI9in0l9Mp2D5fat3zrFqV_SJjsaZN1Wcv/s1600/cbr+logo.jpg" /></a></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Being
included in social media is awesome fun and very rewarding, and it is one of
the most ideal approaches to advertise your business. But sometimes you can
feel a little stuck when it comes to new ideas for posts and content on the different
platforms. <o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">We
assist you with combating this issue with this article, in which we look at 35 different
post thoughts for social media. If you do one every day, that’s over a month of
great content that should allow you to stand out from the alternate
organizations in your industry. Do one of these each other day, and you have got
more than two months of your </span><a href="http://creativebrandripples.com/social-media-marketing-digital-marketing-mumbai.html"><span style="font-family: "Trebuchet MS","sans-serif";">social media marketing</span></a><span style="font-family: "Trebuchet MS","sans-serif";"> content calendar worked out.<o:p></o:p></span></div>
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<b><span style="font-family: "Trebuchet MS","sans-serif";">So here are the ideas for your
social media platforms. Enjoy.<o:p></o:p></span></b></div>
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<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">01.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">A third of
Facebook pages post two to four times a week.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Posting
frequency on Facebook is a big deal, simply because organic reach is starting
to suffer. Some companies combat this by posting more frequently. We found that
3% post up to nine times a day. 31% of companies form the majority here, with
posting of two to four times a week being the frequency.<o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">02.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Pages that post
on Facebook one to four times a week get highest engagement.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Frequency
has a lot to answer for. Our research found that those who posted one to four
times a week got the highest engagement. The more you post, the smaller the
levels of engagement basically, with those that posted 5 to 9 times a day
receiving a paltry 5.89% engagement (ouch). However, and if you’re not that
busy, those that posted over ten times a day received a slightly healthier
7.66% engagement. Go figure.<o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">03.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Native videos are
more popular than YouTube on Facebook.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">We
found that 79.6% of Facebook pages used native Facebook videos, rather than
uploading from YouTube or any other </span><a href="http://creativebrandripples.com/social-media-marketing-digital-marketing-mumbai.html"><span style="font-family: "Trebuchet MS","sans-serif";">social media marketing</span></a><span style="font-family: "Trebuchet MS","sans-serif";"> platform or service. This is a
good move as you’ll see in the next fact.<o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">04.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Facebook native
video does better than YouTube in reach.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">The
ancient giant that is YouTube is falling behind Facebook in terms of reach when
it comes to video uploaded on Facebook. When we looked at reach, Facebook
native videos achieve a respectable 13.2% reach of the organic page likes.
YouTube videos, when uploaded to Facebook, resulted in 7.9% of organic reach.
Instagram, taking up the third position, managed just 6.8% of reach with video.<o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">05.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Facebook videos
get more engagement too.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Facebook
videos simply outperform YouTube videos on Facebook. When it comes to
engagement, Facebook native videos achieve 6.3% engagement of the people reached.
For YouTube, that figure plummeted down to 3.2%.<o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">06.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">The majority of
pages still don’t post videos on Facebook.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">That’s
right. The facts above show us that Facebook native video is head and shoulders
above any other kind of video uploading on Facebook. The thing is that it is
still true that many businesses don’t upload any videos at all on Facebook. In
fact, we’re looking at 47% of pages not uploading videos. Does the phrase
‘missing a trick’ sound appropriate right now?<o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">07.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Most people watch
videos on Facebook for no more than 30 seconds.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">53.2%
of people watching videos on Facebook stay glued to the screen for no more than
30 seconds. After that, it gets a little stale.<o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">08.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Nearly half of
the Internet uses Facebook.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Even
with all of that slightly worrying stuff above about people not using video, it
is still an incredibly exciting </span><a href="http://creativebrandripples.com/social-media-marketing-digital-marketing-mumbai.html"><span style="font-family: "Trebuchet MS","sans-serif";">social media marketing</span></a><span style="font-family: "Trebuchet MS","sans-serif";"> platform to be on. Currently,
47% of all web users use Facebook. 1.49 billion users log on every month.<o:p></o:p></span></div>
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<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">09.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Majority of the
Facebook user base is mobile.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">1.31
billion users of Facebook access it with their mobile devices every month.<o:p></o:p></span></div>
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<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">10.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">LinkedIn is more
popular than you might think.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Every
2 seconds, more than 2 new members join Linkedin. Whoops, there’s another one…<o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">11.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Facebook
advertising is working. For a ton of companies.<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">We
found that 54.05% of large companies on Facebook (over a million page likes)
used Facebook advertising to get reach. The paid reach was 29.94% of their
total reach. So advertising not only works on Facebook, the biggest people are
using it.<o:p></o:p></span></div>
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<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">12.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Twitter grew.
Fast.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">It
took three years, two months and one day to get to the billionth tweet on
Twitter. These days, it just takes a day for 500 million tweets to get sent
out. How is your Twitter performance?<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">13.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">80% of the
Twittersphere is active on mobile.<o:p></o:p></span></b></div>
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<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">Similar
to Facebook, 80% of all Twitter users access their accounts via their mobile
devices.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">14.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Pinterest has 100
million monthly active users.<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">Are
you on Pinterest? The platform has announced that they have 100 million monthly
active users.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">15.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Average follower
growth on Instagram is decreasing.<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">Instagram
is still very much a growing platform, but the average follower growth for
profiles in September 2015 was 0.25%. In April it was 1.95%. That’s a serious
dip, and may mean that Instagram is becoming ever so slightly saturated.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">16.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">The largest
profiles on Instagram are the most active. By far.<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">The
largest profiles on Instagram post, on average, 5.45 posts per day, while the
smaller profiles manage just 1.69 posts per day. How can you start expanding
your Instagram activities and post more?<o:p></o:p></span></div>
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<br /></div>
<br />
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">So
to sum up, the world of social is a fun and large one, not to mention one that
is full of facts. Take a look at the 16 (count ‘em) facts above and see how
they could inform your next social media campaign.<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">To know more about <a href="http://creativebrandripples.com/social-media-marketing-digital-marketing-mumbai.html" target="_blank">Social Media Marketing</a> Visit out website: <a href="http://www.creativebrandripples.com/">http://www.creativebrandripples.com</a></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10037125448934804813noreply@blogger.com0tag:blogger.com,1999:blog-5798886390083109433.post-73350445024853890852015-10-29T01:15:00.001-07:002015-10-29T01:15:23.966-07:006 Web Design Mistakes That Could Kill Your Conversion<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://creativebrandripples.com/" target="_blank"><img border="0" height="145" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9WEE7qMpF8NgG08Xdg8lYti6v011K3YA9Qirh0iUFGQjUpLv7uyBNKHFTm2Mn3YuWKVg4-4mvl-1JIQI6-IK9l787weEIe2DVViU_mnYNzkmI9in0l9Mp2D5fat3zrFqV_SJjsaZN1Wcv/s320/cbr+logo.jpg" width="320" /></a></div>
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<span style="font-family: "Trebuchet MS","sans-serif";"><br /></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";"><br /></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Social
Media may be HUGE these days, however nothing beats having a website. Not at
all like being fixed to the changing algorithms of Facebook or Twitter, your very
own domain gives full control over your business. Furthermore, you can post
anything and anytime you need! A customized website also lends your brand
authenticity, as a few individuals are still not open to making purchases on
social media.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Owning a website is definitely exciting.
However, keep in mind that it’s there to serve<span class="apple-converted-space"> </span><strong>ONE</strong><span class="apple-converted-space"> </span>purpose: to earn you income. Therefore,
getting those elusive conversions is key to a successful website. In order to
maximize your chances, avoid these top six<span class="apple-converted-space"> </span>web design<span class="apple-converted-space"> </span>mistakes
that could cost you your customers.<o:p></o:p></span></div>
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<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Owning a website is definitely exciting. Be
that as it may, remember that it's there to serve ONE purpose: to procure you income.
In this way, getting those elusive conversion key to a effective website. So as to boost your
chances, avoid these top six<span class="apple-converted-space"> </span>web design<span class="apple-converted-space"> </span>mistakes
that could cost you your clients.<o:p></o:p></span></div>
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<b><span style="font-family: "Trebuchet MS","sans-serif";">#1 Confusing Layout<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Today, it's insufficient to offer a wonderful
product or service for sale. It's also important to give your objective market a
great client experience (CX). This implies making it as simple as could be
allowed for them to discover what they're searching for, purchase it safely,
and give you feedback if necessary. In short: keep them happy.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Unfortunately, even the most experienced </span><a href="http://creativebrandripples.com/web-designing-services-mumbai.html"><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">web
designing services</span></a><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"> commit the deadly mistake of crowding a
website with all types of content. When people land on your page, they expect
to instantly see what they’re looking for. If you’ve made it hard for them,
they’ll leave.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing">
<b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Structure
your pages by:<o:p></o:p></span></b></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><i><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Outlining your </span></i><a href="http://creativebrandripples.com/"><i><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">web design</span></i></a><i><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">
and its content (for those who have yet to create a website).</span></i><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><i><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Analyzing each web page for structural errors.</span></i><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><i><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Removing unnecessary or redundant content.</span></i><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><i><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Placing vital content where users can see them
immediately (usually above-the-fold).</span></i><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Study competitor websites to see what they’re
doing right. Check if you can implement the same principles on your site.<o:p></o:p></span></div>
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<div class="MsoNoSpacing">
<b><span style="font-family: "Trebuchet MS","sans-serif";">#2 Unreadable Texts OR
Unconvincing Copy<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">As much as pictures and videos dominate modern
content, text or copy still plays a huge role in compelling people to make
purchases. Alas, a few websites have the habit of setting up oddly-shaped fonts
that are hard to read. While we’re all a fan of beautiful, customized fonts,
too much of a good thing is also bad.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Another common mistake is neglecting to<span class="apple-converted-space"> utilize duplicate
that </span>sells. There are words, and then there are ‘words’. The
latter are utilized by marketers, advertisers, and writers to make powerful
campaigns. There are just certain words and methods of delivery that engage to
the human mind, making things appear to be compelling. Including these in your
website will amp up your chances of converting curious consumers.<o:p></o:p></span></div>
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<strong><span style="font-family: 'Trebuchet MS', sans-serif;">Power your copy by:<o:p></o:p></span></strong></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l3 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><em><span style="font-family: 'Trebuchet MS', sans-serif;">Choosing legible font styles.</span></em><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l3 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><em><span style="font-family: 'Trebuchet MS', sans-serif;">Selecting the best font size for
easier readability, especially on mobile.</span></em><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l3 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><em><span style="font-family: Symbol; font-style: normal;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span></em><!--[endif]--><em><span style="font-family: 'Trebuchet MS', sans-serif;">Researching on your target market
to incorporate the right words in your campaign.<o:p></o:p></span></em></div>
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<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Never underestimate the power of words; they
could either make or break your business.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing">
<b><span style="font-family: "Trebuchet MS","sans-serif";">#3 Poor Navigation<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Think of your website as a guided maze.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">If you properly implemented the right
navigation tactics, your customers should effortlessly find their way towards
the action you want them to take (to buy or to subscribe). If you made things
confusing, they’ll hastily take the exit route – and probably never come back.
While being creative and unconventional makes your site unforgettable, it’s<span class="apple-converted-space"> </span><strong>NOT</strong><span class="apple-converted-space"> </span>the best strategy to use if you’re a
small business that simply wants to sell.<o:p></o:p></span></div>
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<strong><span style="font-family: 'Trebuchet MS', sans-serif;">Lead your customers to the right
path by:<o:p></o:p></span></strong></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><em><span style="font-family: 'Trebuchet MS', sans-serif;">Providing clear call-to-action
buttons.</span></em><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><em><span style="font-family: 'Trebuchet MS', sans-serif;">Ensuring links are easily seen and
lead to the right pages.</span></em><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><em><span style="font-family: 'Trebuchet MS', sans-serif;">Checking for errors, missing pages,
or misdirects.</span></em><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><em><span style="font-family: Symbol; font-style: normal;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span></em><!--[endif]--><em><span style="font-family: 'Trebuchet MS', sans-serif;">Not being afraid of</span></em><span class="apple-converted-space"><span style="font-family: 'Trebuchet MS', sans-serif;"> </span></span><em><span style="font-family: 'Trebuchet MS', sans-serif;">white space! This keeps a good balance between space and content
within your site.<o:p></o:p></span></em></div>
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<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Being straightforward, both to your audiences
and to your goal, should reflect on your site’s design. Speaking of navigation,
this brings us to the fourth deadly design sin…<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b><span style="font-family: "Trebuchet MS","sans-serif";">#4 Missing Search Box<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="background: white; font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Sometimes, your </span><a href="http://creativebrandripples.com/about-website-designing-company-mumbai.html"><span style="font-family: "Trebuchet MS","sans-serif";">Website Designing Company</span></a><span style="font-family: "Trebuchet MS","sans-serif";"> </span><span style="background: white; font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"> visitors would want to search directly for the
information they need. They don’t want to use your carefully executed
navigational links anymore. Offer them this alternative with a search box.
Extend the gesture with advanced filter options for target results. Another
benefit to having a search box is quicker answers, especially if you have a
large inventory</span><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span><span style="font-family: "Trebuchet MS","sans-serif";"><o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Websites that fail to include this feature
usually turn off customers looking for specific items or info.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing">
<b><span style="font-family: "Trebuchet MS","sans-serif";">#5 Too Many Colors<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Picking the right color schemes for your
website is like a balancing act: on one hand, you want these shades to make
your site visually-appealing; but on the other hand, it’s tough to stick to
just one color combination. Remember: colors play a crucial factor in web
design. They help highlight links and buttons, support a brand’s overall
appeal, and even enhance a customers’ overall web experience.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<strong><span style="font-family: 'Trebuchet MS', sans-serif;">Follow these golden rules when
selecting your website’s official colors:<o:p></o:p></span></strong></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><em><span style="font-family: 'Trebuchet MS', sans-serif;">Limit your palette to about 2 to 3
colors only.</span></em><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><em><span style="font-family: 'Trebuchet MS', sans-serif;">When in doubt, choose ONE color and
then try different shade variations.</span></em><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><em><span style="font-family: 'Trebuchet MS', sans-serif;">Colors in your brand logo can also
be utilized for added impact.</span></em><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><em><span style="font-family: Symbol; font-style: normal;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span></em><!--[endif]--><em><span style="font-family: 'Trebuchet MS', sans-serif;">Use free online tools like the</span></em><span class="apple-converted-space"><span style="font-family: 'Trebuchet MS', sans-serif;"> </span></span><em><span style="font-family: 'Trebuchet MS', sans-serif;">Adobe color wheel</span></em><span class="apple-converted-space"><span style="font-family: 'Trebuchet MS', sans-serif;"> </span></span><em><span style="font-family: 'Trebuchet MS', sans-serif;">as your guide.<o:p></o:p></span></em></div>
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<br /></div>
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<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">In general, they should make a statement as
well as complement the overall theme of your website.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing">
<b><span style="font-family: "Trebuchet MS","sans-serif";">#6 NOT being mobile.<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">In this day and age of smart devices, you can’t
afford NOT to go mobile.<span class="apple-converted-space"> </span>According to Google,<span class="apple-converted-space"> </span><strong>82% of smartphone users turn to their portable gadgets before
making a purchasing decision</strong>. Their phones have become their
shopping assistants. Taking advantage of this opportunity will increase the
chances of conversion – simply by being present where your customers are<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing">
<em><span style="font-family: 'Trebuchet MS', sans-serif;">It’s not enough that your website
is mobile-friendly though</span></em><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">.<span class="apple-converted-space"> </span>Speed is also an issue. Make sure your
pages load no more than 3 to 4 seconds, and that you have all important content
in place. Do you have a large inventory of products or services? Perhaps you
should consider having an app that customers can conveniently download. This
strategy would definitely put you one step ahead of your rivals.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<b><span style="font-family: "Trebuchet MS","sans-serif";">Kill Site Issues – Not
Conversion!<o:p></o:p></span></b></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Regularly performing site checks is a good way
of ensuring that everything runs smoothly. Don’t forget to update important
content such as your contact information or blog. If you’re still not getting
the desired conversion rates, carry out a few tests to see which aspects of
your site needs improvement.<o:p></o:p></span></div>
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<br /></div>
<br />
<div class="MsoNoSpacing">
<strong><i><span style="font-family: 'Trebuchet MS', sans-serif;">Don’t know where to start?</span></i></strong><span class="apple-converted-space"><span style="font-family: 'Trebuchet MS', sans-serif;"> </span></span><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;">Consult
a specialist about your problems. The more you delay, the less you earn. So
start nipping those web design problems in the bud before it kills your
profits!<span class="apple-converted-space"> </span>Ask
a digital marketing expert<span class="apple-converted-space"> </span>today.<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.creativebrandripples.com/" target="_blank">Website Designing</a> please visit : <a href="http://www.creativebrandripples.com/">http://www.creativebrandripples.com</a></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: Helvetica;"><br /></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10037125448934804813noreply@blogger.com0tag:blogger.com,1999:blog-5798886390083109433.post-73669443736563508872015-10-28T03:25:00.001-07:002015-10-28T03:25:14.723-07:0010 Essentials for Every Business Website<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNoSpacing">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<b><a href="http://creativebrandripples.com/" target="_blank"><img border="0" height="118" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpMDv_SGMt6qRgV4J3O-3oFPl9v0r9jLOugpNKi3k-22yab4ndxLhHn-KFZxOTMrdMb0mGXvX5D5b36Oazjlr_OZ4iknRC9u4gEPQvNR9KPY_BCgkG4ggVlqYT1Dl7Xx3XD7-1ITrfdl64/s320/final+cbr+logo.jpg" width="320" /></a></b></div>
<br />
<div class="MsoNoSpacing">
<b><span style="font-family: "Trebuchet MS","sans-serif";"><br /></span></b></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Ensure a Responsive Design<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">Always
near the top of Vordik’s list is making sure that a website’s design is
entirely responsive. Responsive design means that with the variety of devices
currently on the marketplace, your website will need to be able to adapt to
screens with a range of width – from a tiny 320 pixels to over 3000. In order
to ensure the smoothest experience for your end users, a UX/UI Designer needs
to fully understand the implications of user interaction for desktops, tablets,
mobiles and more.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Simplify Your Navigation<o:p></o:p></span></b></div>
<div class="MsoNoSpacing" style="margin-left: .5in;">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">Especially
if you work for a company that is heavy on content and information, it can be
very tempting to create an elaborate menu with layers of links and tabs. <a href="http://creativebrandripples.com/">Website design</a> best practice,
however, tells us that having a top-level navigation with a maximum of 5 to 6
links is a much more effective and much less confusing experience for users.
When it comes down to it, as daunting as it may seem, taking all of that
information and organizing it properly will save time and help speed up
conversions in the long run. More often than not, optimized navigation means
converting your users in 3 clicks or less.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Don’t forget the Legal<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">The
print may be fine, but the consequences for not having it are definitely not.
Not only are Privacy Policy and Terms Of Use sections a legal requirement, but
making sure it’s done correctly will keep your company out of trouble and help
protect you from threats. Not sure what to include in these sections? The BBB
provides a great sample Privacy Policy, while Entrepreneur offers up a guide to
terms and conditions. It’s important to remember, however, that a
one-size-fits-all approach rarely works, and these templates will need to be
looked over carefully and customized to your needs.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Make Sure You Meet
Accessibility Requirements for 2016<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">Did
you know that as of January 1, 2016, all websites and web content within
Ontario must comply with the Web Content Accessibility Guidelines (WCAG) 2.0 at
Level AA? Not only are these standards put in place in an effort to make the
web a more accessible space for individuals with disabilities, but failure to
meet the standards laid out by AODA and WCAG can result in a $50,000-100,000
fine per day. So, prior to launching, make sure to triple-check that everything
is up to code – pun intended.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Optimize Your Speed<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">In
an earlier article, we went in to all of the details about web speed
optimization, and what you can do to get things moving if they are running a
bit slow. Just to re-iterate the importance of that point, even if you have the
nicest designed website in the world and top-notch content, it is proven that
the average visitor will leave a website as quickly as 6 seconds if content
doesn’t load fast enough. Long gone are the days of dial-up, and today a
slow-loading website can truly impact the bottom line.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in;">
<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">6.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";"> Fix those broken links<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">Broken
links are one of the biggest online annoyances; so much so, in fact, that many
companies have gone out of their way to create cool or funny 404 messages in
order to distract annoyed users. However, why don’t we eliminate 404’s
altogether? Far beyond annoying users, these links can be detrimental to the
all-important SEO score. Luckily, there are many free tools available that can
help diagnose a website for links that need fixing. It’s a simple step that can
go a long way.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">7.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Users should know how to get in
touch<o:p></o:p></span></b></div>
<div class="MsoNoSpacing" style="margin-left: .5in;">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">While
it’s nice to have as much information as possible made readily available on the
website, it should never be difficult for the customer to find alternate ways
to get in touch with a representative. At Vordik, we usually find it helpful to
keep a standard footer with all of the relevant information at the bottom of
each web page. Don’t forget that beyond an email address and phone number,
users may enjoy a quick contact form and access to any relevant social media
account.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">8.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">URLs should be SEO-friendly<o:p></o:p></span></b></div>
<div class="MsoNoSpacing" style="margin-left: .5in;">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">This
piece is another quick-fix that is often overlooked. As an important element in
the <a href="http://creativebrandripples.com/search-engine-optimization-seo-services-mumbai.html">Search
Engine Optimization Services</a> algorithm, all website URLs should be kept
concise and contain relevant keywords. Whereas in the past it was acceptable to
have a URL address such as, a user must now be able to understand exactly what
the webpage is about simply by glancing at its URL. The same criterion can be
used for Google as well, as the URL is the first indicator of what keywords
bots need to be picking up on.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">9.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Create a sitemap<o:p></o:p></span></b></div>
<div class="MsoNoSpacing" style="margin-left: .5in;">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">A
site map is essentially exactly what it sounds like; it is a map that allows
both visitors and crawlers to find pages and content on your <a href="http://creativebrandripples.com/">website Development</a> more easily.
This is especially important for large and confusing websites, where pages have
complicated relationships, but is considered best practice for any website that
has more than 10 pages. Sitemaps come in two formats: XML and HTML, and if you
are unsure how to go about creating one, it may be useful to consult Google or
enlist a web developer.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">10.</span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif";">Flash is dead<o:p></o:p></span></b></div>
<div class="MsoNoSpacing" style="margin-left: .5in;">
<br /></div>
<br />
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">Finally,
we have absolutely reached the end of Flash days – don’t let anybody tell you
differently. While it is safe to say that the web has been headed in this
direction for a very long time, Google has recently announced that Chrome will
no longer be supporting any websites that utilize flash technology. If you have
a Flash website, or have any elements that utilize Flash, it’s best for you to
have them recoded in HTML5.<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";"><br /></span></div>
<div class="MsoNoSpacing">
<span style="font-family: "Trebuchet MS","sans-serif";">To know more about website design visit: <a href="http://www.creativebrandripples.com/">http://www.creativebrandripples.com</a></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";"><br /></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10037125448934804813noreply@blogger.com0tag:blogger.com,1999:blog-5798886390083109433.post-76698358709955032152015-10-21T02:26:00.002-07:002015-10-21T02:26:15.448-07:00Machine learning enters the SEO world<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="background-color: white; box-sizing: border-box; color: #231f20; font-family: 'Open Sans', sans-serif; font-size: 30px; line-height: 1.1; margin-bottom: 10px; margin-top: 20px; text-align: left;">
</div>
<div style="text-align: center;">
<img alt="robot keyboard" height="228" src="http://i0.wp.com/venturebeat.com/wp-content/uploads/2015/10/robot-keyboard.jpg?fit=930%2C9999" style="font-size: small; line-height: 1.1;" width="320" /></div>
<span style="font-size: x-small;"><br /></span><br />
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 15.0pt;">
<span style="font-family: 'Trebuchet MS', sans-serif;">For years, the
search engine optimization industry has been dominated by Google’s algorithm
update. Each time marketers would hear a term like Panda, Pigeon or “Mobilegeddon“, they knew
exactly what it meant: a thorough audit of their current website along with a
number of improvements necessary to prevent a precarious drop in ranking.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 15.0pt;">
<span style="font-family: 'Trebuchet MS', sans-serif;">But increasingly, a
sentiment is starting to grow that we’re entering a brave new world in SEO,
one that may lead to search engine optimization in which the modus
operandi looks nothing like it has before. Machine learning has entered the
field, and it comes with the potential to overhaul everything we know
about the importance of algorithm updates to SEO.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin: 15pt 0in 7.5pt;">
<b><span style="font-family: 'Trebuchet MS', sans-serif;">Machine Learning? As in, Robots Who Are Taking Over?<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 15.0pt;">
<span style="font-family: 'Trebuchet MS', sans-serif;">Well, yes and no.
Machine learning, as you might be able to infer from the term, refers
to the science of getting computers to act without being explicitly
programmed.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 15.0pt;">
<span style="font-family: 'Trebuchet MS', sans-serif;">No, Google’s SEO
algorithm will not soon rule our world and become a machine overlord (although
considering how much we as a society rely on search engines, you could argue
that’s already happening). But for Google, machine learning would mean an
algorithm that does not need to be updated manually in order to adjust and keep
showing the most relevant results possible.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 15.0pt;">
<span style="font-family: 'Trebuchet MS', sans-serif;">We’re not there
yet. As of today, Google still relies on manual updates (the latest being an update to its Panda algorithm)
to ensure relevance and avoid fraudulence in its search results. And while
Google likes to infer that its algorithm is already unbeatable, there are
numerous examples of old, seemingly defunct methods of SEO still working.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 15.0pt;">
<span style="font-family: 'Trebuchet MS', sans-serif;">In fact, the
company still requires an army of human quality assurance
workersto make sure it’s working the way it should be working.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 15.0pt;">
<span style="font-family: 'Trebuchet MS', sans-serif;">But we now know
that the search engine giant is
officially researching machine learning possibilities. And
taking the human element out of the equation could have wide-reaching
consequences for digital marketers everywhere.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin: 15pt 0in 7.5pt;">
<b><span style="font-family: 'Trebuchet MS', sans-serif;">How Machine Learning Will Impact SEO<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 15.0pt;">
<span style="font-family: 'Trebuchet MS', sans-serif;">Above all, a search
algorithm that learns and updates itself automatically would mean fewer updates
that throw the digital marketing world into turmoil.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 15.0pt;">
<span style="font-family: 'Trebuchet MS', sans-serif;">Just imagine what
would have happened if Google’s “Mobilegeddon” update earlier this year, which
had marketers everywhere panicking and making sure their websites were
compliant with Google’s mobile-friendliness standards, had happened without a
prior or point-in-time announcement of intent by the search engine.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 15.0pt;">
<span style="font-family: 'Trebuchet MS', sans-serif;">On April 21, 2015,
marketers would still have seen websites that weren’t responsive or mobile
friendly ranked lower on mobile searches. And over time, we’re confident that
they would have adjusted to the same degree as they did with the announcement.
But the panic we witnessed before, during, and shortly after that date would
simply have been non-existent.<o:p></o:p></span></div>
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</div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 15.0pt;">
<span style="font-family: 'Trebuchet MS', sans-serif;">At the same time,
in a machine learning environment, Google engineers themselves would not be the
authority figures they are today. While noted insiders like John Mueller would
clearly remain authority figures, they might not be able to gain traction as
easily with specific warnings about practices
like link building.<span style="color: #231f20;"><o:p></o:p></span></span></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 15pt;">
<span style="font-family: 'Trebuchet MS', sans-serif; line-height: 16.5pt;">To Read More about Preparing for Machine Learning Possibilities visit:</span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 15pt;">
<span style="background-color: transparent; line-height: 22px;"><span style="font-family: Trebuchet MS, sans-serif;">http://venturebeat.com/2015/10/18/machine-learning-enters-the-seo-world/</span></span></div>
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<span style="background-color: transparent; line-height: 22px;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
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Anonymoushttp://www.blogger.com/profile/10037125448934804813noreply@blogger.com0tag:blogger.com,1999:blog-5798886390083109433.post-53637764251704254442015-10-08T06:08:00.003-07:002015-10-08T06:08:57.233-07:00Is Web design becoming irrelevant?<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="-webkit-font-smoothing: antialiased; background-color: white; border: 0px; box-sizing: border-box; color: #444444; font-family: 'ARS Maquette', 'Helvetica Neue', sans-serif; font-size: 15px; font-stretch: inherit; line-height: 1.6; margin-bottom: 1.25em; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">
<span style="font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit;">The heart and soul of design is making the user happy. </span></div>
<div style="-webkit-font-smoothing: antialiased; background-color: white; border: 0px; box-sizing: border-box; color: #444444; font-family: 'ARS Maquette', 'Helvetica Neue', sans-serif; font-size: 15px; font-stretch: inherit; line-height: 1.6; margin-bottom: 1.25em; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">
<span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">In order to satisfy users, you must design beyond the page. You need to understand the entire journey, especially how people use your website as part of a multi-device experience.</span></div>
<div style="-webkit-font-smoothing: antialiased; background-color: white; border: 0px; box-sizing: border-box; color: #444444; font-family: 'ARS Maquette', 'Helvetica Neue', sans-serif; font-size: 15px; font-stretch: inherit; line-height: 1.6; margin-bottom: 1.25em; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">
<span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">So is Web design becoming irrelevant? Or does it require us to redefine the skill set of the Web designer?</span></div>
<div style="-webkit-font-smoothing: antialiased; background-color: white; border: 0px; box-sizing: border-box; color: #444444; font-family: 'ARS Maquette', 'Helvetica Neue', sans-serif; font-size: 15px; font-stretch: inherit; line-height: 1.6; margin-bottom: 1.25em; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">
<span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">In this piece, we’ll talk about why (and how) to think beyond <a href="http://creativebrandripples.com/" target="_blank">Web design</a>.</span></div>
<h3 style="-webkit-font-smoothing: antialiased; background-color: white; border: 0px; box-sizing: border-box; font-family: 'ARS Maquette', 'Helvetica Neue', sans-serif; font-size: 18px; font-stretch: inherit; line-height: 1.3; margin: 0px 0px 0.1em; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">
<span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">The Democratization of Web UI Design</span></h3>
<div style="-webkit-font-smoothing: antialiased; background-color: white; border: 0px; box-sizing: border-box; color: #444444; font-family: 'ARS Maquette', 'Helvetica Neue', sans-serif; font-size: 15px; font-stretch: inherit; line-height: 1.6; margin-bottom: 1.25em; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">
<span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">When it comes to Web design, it’s easy to focus purely on the UI.</span></div>
<div style="-webkit-font-smoothing: antialiased; background-color: white; border: 0px; box-sizing: border-box; color: #444444; font-family: 'ARS Maquette', 'Helvetica Neue', sans-serif; font-size: 15px; font-stretch: inherit; line-height: 1.6; margin-bottom: 1.25em; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">
<span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">After all, that’s what clients and stakeholders can see and touch, so that’s where you’ll probably hear the most feedback. UX design, on the other hard, is more difficult. It’s hard to know precisely what will make the user happy, especially when you can just rearrange the layout and call it “improved.”</span></div>
<div style="-webkit-font-smoothing: antialiased; background-color: white; border: 0px; box-sizing: border-box; color: #444444; font-family: 'ARS Maquette', 'Helvetica Neue', sans-serif; font-size: 15px; font-stretch: inherit; line-height: 1.6; margin-bottom: 1.25em; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">
<img alt="Screen Shot 2015-10-08 at 12.20.34" class="aligncenter size-large wp-image-923500 lazyloadableImage lazyLoad-fadeIn" data-original="http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2015/10/Screen-Shot-2015-10-08-at-12.20.34-520x347.png" height="347" src="http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2015/10/Screen-Shot-2015-10-08-at-12.20.34-520x347.png" style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; display: block; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 2.5em auto; max-width: 100%; opacity: 1; outline: none; padding: 0px; text-rendering: optimizeLegibility; transition: opacity 1s ease; vertical-align: baseline; zoom: 1;" width="520" /></div>
<div style="-webkit-font-smoothing: antialiased; background-color: white; border: 0px; box-sizing: border-box; color: #444444; font-family: 'ARS Maquette', 'Helvetica Neue', sans-serif; font-size: 15px; font-stretch: inherit; line-height: 1.6; margin-bottom: 1.25em; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">
<span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">UX design for the Web is not a new concept. But as explained in </span>UX Design Trends 2015 & 2016<span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">, recent advancements in self-serve Web design have made UX design a true competitive advantage for designers. Certain services and algorithms might help us design visually beautiful websites, but they can’t help us design a great Web experience (not yet, at least).</span></div>
<div style="-webkit-font-smoothing: antialiased; background-color: white; border: 0px; box-sizing: border-box; color: #444444; font-family: 'ARS Maquette', 'Helvetica Neue', sans-serif; font-size: 15px; font-stretch: inherit; line-height: 1.6; margin-bottom: 1.25em; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">
<span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">In his controversial piece</span> <span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">Why Web Design is Dead</span><span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">, Sergio Nouvel explains why the old ways of Web design are on their way out. While his piece takes a more extreme view of Web design, we certainly agree with his reasoning for why Web designers must evolve, and his problems seem solvable through emphasizing UX principles.</span></div>
<div style="-webkit-font-smoothing: antialiased; background-color: white; border: 0px; box-sizing: border-box; color: #444444; font-family: 'ARS Maquette', 'Helvetica Neue', sans-serif; font-size: 15px; font-stretch: inherit; line-height: 1.6; margin-bottom: 1.25em; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">
<span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">To Read More about <a href="http://thenextweb.com/dd/2015/10/08/is-web-design-becoming-irrelevant/" target="_blank">Web design becoming irrelevant?</a> :</span></div>
<div style="-webkit-font-smoothing: antialiased; background-color: white; border: 0px; box-sizing: border-box; font-stretch: inherit; margin-bottom: 1.25em; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">
<span style="-webkit-font-smoothing: antialiased; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; box-sizing: border-box; font-size: 15px; font-stretch: inherit; line-height: 24px; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;"><span style="color: #444444; font-family: ARS Maquette, Helvetica Neue, sans-serif;">http://thenextweb.com/dd/2015/10/08/is-web-design-becoming-irrelevant/</span></span></div>
<div style="-webkit-font-smoothing: antialiased; background-color: white; border: 0px; box-sizing: border-box; font-stretch: inherit; margin-bottom: 1.25em; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;">
<span style="-webkit-font-smoothing: antialiased; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; box-sizing: border-box; font-size: 15px; font-stretch: inherit; line-height: 24px; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;"><span style="color: #444444; font-family: ARS Maquette, Helvetica Neue, sans-serif;">www.creativebrandripples.com</span></span></div>
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<span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;"><br /></span></div>
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<span style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-rendering: optimizeLegibility; vertical-align: baseline; zoom: 1;"><br /></span></div>
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Anonymoushttp://www.blogger.com/profile/10037125448934804813noreply@blogger.com0tag:blogger.com,1999:blog-5798886390083109433.post-1065727713420247872015-09-12T00:26:00.002-07:002015-09-12T00:26:21.792-07:00Responsive Web design makes an inefficient design too darn easy<div dir="ltr" style="text-align: left;" trbidi="on">
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<a data-mce-href="https://creativebrandripples.files.wordpress.com/2015/09/final-cbr-logo.jpg" href="https://creativebrandripples.files.wordpress.com/2015/09/final-cbr-logo.jpg" style="color: #1b8be0; font-style: inherit; font-weight: inherit; line-height: 1.7; text-decoration: none;"><img alt="final cbr logo" class="size-medium wp-image-13 aligncenter" data-mce-src="https://creativebrandripples.files.wordpress.com/2015/09/final-cbr-logo.jpg?w=300" height="111" src="https://creativebrandripples.files.wordpress.com/2015/09/final-cbr-logo.jpg?w=300" style="border: 1px solid rgb(221, 221, 221); clear: both; color: #222222; display: block; font-style: inherit; font-weight: inherit; height: auto; line-height: 1.7; margin: 0.4em auto 1.625em; max-width: 100%; padding: 6px;" width="300" /></a></div>
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Responsive Web design makes scaling a website up and down for a mobile device easy. Almost as easy as it facilitates sloppy designs that don't even try to intelligently choose what stays, what goes and, most critically, what should stand by until it's needed.</div>
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Fast response, almost-instant home pages and effortless scrolling are always Web design goals, but with the increasingly plummeting attention spans of mobile users, this is crucial. Nowhere is it more crucial than retail mobile sites and/or apps, where purchasing a plasma screen TV with free shipping waits for no man.</div>
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Here's where things get tricky. A proper design is intelligent, where image size/resolution/retention choices are not things that can be delegated to a script. Is that image decorative — an attractive model, a splash of vibrant color — or is it an essential depiction of the product, something that could make or break a sale?</div>
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The problem with responsive design is that it makes it far too easy to sit back and let the algorithms make the decisions. To be fair, the resultant pages generally look fine. But what they almost never are is as efficient as possible, since that requires human judgment.</div>
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I had an interesting discussion about this on Thursday (Sept. 10) with Ari Weil, the marketing vice president for a cloud vendor called Yottaa. Yes, Weil's company sells personalized designs — where the company's staff offers those human decisions — but his argument still works, severe business biases notwithstanding. He argued that responsive Web design was originally intended as a temporary Band-Aid for desktop scaling and it was forced into double duty working with phones (which were never initially designed to display data) where it "tries to force efficiencies on those devices. The result? Pages that are bloated, slow and scale poorly."</div>
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The problem in detecting these responsive site shortfalls is reminiscent of the problem of overloaded and slow e-commerce sites. All the e-commerce director sees are the large number of sales that are recorded. If they're 70% more than yesterday, everything seems great. What's missing? That e-commerce director has no clue how many customers are being turned away and, therefore, how much better than 70% the figure would have been had the site been up more.</div>
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With responsive design, there is a similar blind spot. The site/Web page looks good. But there's no way for the e-commerce team to know how many customers left because of slow response. They'll never know how many dollars would have otherwise been spent with them.</div>
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Up to now in this column, I've taken the shorthand site/app to refer to both, but there's a reason to split the two. Done properly, an app should deliver far better initial performance than a site, if for no other reason than the browser's initial download is eliminated and everything is focused on that retailer's single message.</div>
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Still, companies are focusing less on apps and more on <a href="http://www.creativebrandripples.com/mobile-website-design-cd-presentation-mumbai.html" target="_blank">Mobile Website Design Mumbai</a> sites. Weil said the reason is the fear that shoppers may not want to download an app for a merchant they don't intend to use that often. Although that's true, the reason for app resistance is much deeper.</div>
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First, it's not that unusual for friends, family and romantic partners (potential as well as actual) to see the home screen/screens of someone's mobile device. That means that the apps they choose will signal how they want to be perceived. That gives a big edge to impressive sites — an atlas, Barron's, the Society for the Betterment of Babies and Small Animals — that will never be opened. The same goes for favorite sites that one may not be proud of visiting (yeah, readers, no examples are needed here).</div>
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Second, and much more fundamentally, both Apple's iOS and Google's Android mobile OSes are dreadful at displaying a lot of apps. It's not uncommon for power users to have 40 or more (sometimes far more) apps on their phones. When that happens, it can literally take more time to find the app than to launch a browser and type in the URL.</div>
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A confession, from someone who has a lot of apps on his iPhone: When no one is around, I have found myself asking Siri to find my app by saying "Siri, open GoogleMaps." Yes, I take inordinate pleasure in asking Siri to open Google apps. But having fun taunting Siri aside, it's the fastest way to open the app. And that's pretty sad.</div>
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Both iOS and Android "make it a chore to have too many apps," Weil said. "People continue to show us through their behavior that they like the actual Web and prefer it to apps." If mobile GUIs were better at handling lots of app icons, I doubt that would be true.</div>
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<span style="line-height: 23.8px;">Those mobile OSes were designed to make things easy, not efficient. Sound familiar?</span></div>
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You want to create Responsive <a data-mce-href="http://www.creativebrandripples.com" href="http://www.creativebrandripples.com/" style="color: #1b8be0; font-style: inherit; font-weight: inherit; line-height: 1.7; text-decoration: none;">Web design Mumbai</a> for your Business visit: <a data-mce-href="http://www.creativebrandripples.com" href="http://www.creativebrandripples.com/" style="color: #1b8be0; font-style: inherit; font-weight: inherit; line-height: 1.7; text-decoration: none;">http://www.creativebrandripples.com</a></div>
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Anonymoushttp://www.blogger.com/profile/10037125448934804813noreply@blogger.com0tag:blogger.com,1999:blog-5798886390083109433.post-6964462286713941272015-09-09T03:50:00.000-07:002015-09-09T03:50:01.516-07:005 SEO Tactics You Need to Forget Right Now<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://creativebrandripples.com/" target="_blank"><img border="0" height="118" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlf-axVanSQZNk0rbUhnsCmwRKHnz628l3sQx_qq4NJ-7YHSTMVZUQ5AR36LYglWIF6OuKA5tUDfl9mTcdpo2AKM90R1hkT1tgghGjwtore89zWC85TviYeS5agc2NBhmyXzCSHyjNqz1m/s320/final+cbr+logo.jpg" width="320" /></a></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">As
long as we’ve had search engines, we’ve had SEOs trying to game the results.
For search engine optimizers who have been in the business for a long time, it
can be hard to let go of the old techniques in favor of the new ones. Even
marketers who know “just enough to be dangerous” are at risk of abusing tactics
that Google now punishes or ignores.<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">We
took a look at this great New SEO vs. Old SEO infographic and decided to give
you our top 5 list of forgettable SEO techniques. If your site is using any of
these, you need to stop (immediately!) and start cleaning up the damage you
might have done.<o:p></o:p></span></div>
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<b><span style="font-family: "Trebuchet MS","sans-serif";">#1. Keyword stuffing<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Remember
when you would visit a website only to find a list of phrases, written in an
itty-bitty font, stuffed in the header or footer of every page? I remember,
because I used to be the one who chose those phrases and added them to my
sites. It was ugly, but it worked. Google’s less-sophisticated algorithm would
assume that my page was an important one for those search terms, and like
magic, the page would start ranking.<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Today,
keyword stuffing isn’t just frowned upon. It’s a great way to get your site penalized.
As Google’s algorithm has improved, so has its ability to detect content that
actually enhances the user’s experience. A list of synonymous phrases does
nothing for the user, and it’s easily recognized as an outdated attempt at
fooling the system.<o:p></o:p></span></div>
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<b><span style="font-family: "Trebuchet MS","sans-serif";">#2. Building backlinks – any
backlinks.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Back
in the old days, link building was one of the main things SEOs did to get their
sites ranking. A more rudimentary search algorithm would detect backlinks and
used each one as an indication of a site’s usefulness. Webmasters traded links
– one for one – and then began trading in triangles. “If your site A links to
my site B, I’ll link back to your site A from my site </span><span style="font-family: 'Trebuchet MS', sans-serif;">C.”
It was simple – and it worked!</span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Despite
much controversy, backlinks are still worthwhile indicators of a site’s
relevance and value. However, modern SEOs have to be extremely careful when
they’re building links. A good backlink comes from a reputable, related site
and uses natural anchor text – like a brand or company name or URL – and it
appears on a site with a small number of outbound links. Over-optimizing
backlinks is a dated, and risky, practice.<o:p></o:p></span></div>
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<b><span style="font-family: "Trebuchet MS","sans-serif";">#3. Writing for robots.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Content
is king. That’s a long-standing SEO rule, and it’s as true now as it ever was.
But back in the day, the qualities that made good, SEO-friendly content were
markedly different than they are today. SEO content used to be stuffed with
keywords and practically unreadable for human beings. We wrote for the robots,
the search spiders who crawled our pages with no appreciation for proper
grammar and spelling. Yes, we actually used to include commonly misspelled
words on purpose!<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Since
then, Google’s robots have gotten smarter. They can separate authentic writing
from keyword-packed nonsense, and they reward the good stuff with higher
rankings. Remember, Google is all about making search better for humans. Your
content needs to speak human, too.<o:p></o:p></span></div>
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<b><span style="font-family: "Trebuchet MS","sans-serif";">#4. Directory and search engine
submissions.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">NetworkSolutions
and Web.com love to advertise their directory and search engine submission services.
Once upon a time, submitting your site to the search engines and various online
directories, en masse, was a good way to get recognized and grow your traffic.
Today, it’s s spammy offer meant to take advantage of business owners who don’t
know any better.<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Don’t
be fooled. Building up an accurate list of citations on sites like Yelp,
YellowPages, Manta, and others is useful, especially for getting found on a
local level. But submitting your site to hundreds of irrelevant, disreputable
directories is a fast way to build a lot of damaging links (links that will
cost you time and money to remove or disavow when they inevitably start hurting
your rankings).<o:p></o:p></span></div>
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<b><span style="font-family: "Trebuchet MS","sans-serif";">#5. SEO as a stand-alone
service.<o:p></o:p></span></b></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">In
the old days, search engine optimization was something that happened
independent of other things. A good <a href="http://www.creativebrandripples.com/search-engine-optimization-seo-services-mumbai.html" target="_blank">Search Engine Optimization Services Mumbai</a> would use various techniques to
optimize a website, making small changes to the site and going after links on
other sites to get the job done.<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">Today,
the entire landscape has changed, and search professionals have to come out of
that little box in order to succeed. SEO has to be seen as part of a larger,
broader domain – specifically, content marketing. Today, we write, we engage on
social platforms, we build citations, and we network with influencers to reap the
best rankings. Optimizing for search alone isn’t enough. Incorporating </span><a href="http://www.creativebrandripples.com/search-engine-optimization-seo-services-mumbai.html" style="font-family: 'Trebuchet MS', sans-serif;" target="_blank">Search Engine Optimization Services Mumbai</a> <span style="font-family: "Trebuchet MS","sans-serif";">into
a broader content marketing strategy is the best way to succeed today.<o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif";">To know more visit: </span><span style="font-family: 'Trebuchet MS', sans-serif;">http://www.business2community.com/seo/5-seo-tactics-you-need-to-forget-right-now-01319770</span></div>
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Anonymoushttp://www.blogger.com/profile/10037125448934804813noreply@blogger.com0tag:blogger.com,1999:blog-5798886390083109433.post-83836771817623271562015-07-22T01:02:00.000-07:002015-07-22T01:03:10.610-07:003 Tips to Make Your Website More User-Friendly<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://www.creativebrandripples.com/" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3mvGF_tGnNoL2zPGdp1T9qH75ig2VE3SJptqK39MOOWr0Iy-gopz6Uc2CnTEsu3WZln5R8MmbDak7NFcb8QQ5s1xwv7TtHq8-z_SvrrB3iTHfAspoojK9fT06I2bfm7oGzrlxuan5SPgX/s1600/cbr+logo.jpg" /></a></div>
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<span style="background-color: white; font-family: 'Trebuchet MS', sans-serif;">1. Concise content and
readability Content is the most critical factor convincing users to stick
around your website. Delivering content that is fresh, easy to read and
interactive, is the stepping stone to making your website more user-friendly</span></div>
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<b><span style="font-family: 'MS Mincho';">✓</span></b><b><span style="font-family: 'Trebuchet MS', sans-serif;">
Make content easy to scan -</span></b><span style="font-family: 'Trebuchet MS', sans-serif;">The
average Internet user simply skims through the content instead of reading it
all. Keep paragraphs to a minimum in length. Formatting text in columns
similarly to the newspaper style is a good way to make the text easier to scan.
Correct use of headings, sub-headings, paragraphs, bullets or lists help to
break up text, making it easy for readers to go through the key parts of the
page and quickly discover what they need. Breaking content with images also
helps visitors digest it faster. Long passages of unbroken text are less likely
to be read than small chunks of text. <o:p></o:p></span></div>
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<b><span style="font-family: 'MS Mincho';">✓</span></b><b><span style="font-family: Trebuchet MS, sans-serif;"> Contrasting colour scheme -</span></b><span style="font-family: 'Trebuchet MS', sans-serif;"> Finding the right contrast between the
background of your website and the content is one of the basic, yet most
important tasks to do. Lack of contrast, makes content complicate to read. Make
sure that you pick up the best color scheme so content stays highly visible.
Pay special attention to colors on black backgrounds since they can complicate
text readability as well.<o:p></o:p></span></div>
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<b><span style="font-family: 'MS Mincho';">✓</span></b><b><span style="font-family: 'Trebuchet MS', sans-serif;"> White space is always a good idea -</span></b><span style="font-family: 'Trebuchet MS', sans-serif;"> White space is helpful for highlighting
elements and making them more prominent. Giving content some room to breathe
out of the crowded visual design, white spacing also keeps users’ minds focused
on the essentials. According to the latest Web design trends, leaving plenty of
white spots is not extravagant but vital to make design clean and less
cluttered.<o:p></o:p></span></div>
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<b><span style="font-family: 'MS Mincho';">✓</span></b><b><span style="font-family: 'Trebuchet MS', sans-serif;"> Readable font -</span></b><span style="font-family: 'Trebuchet MS', sans-serif;"> Although elaborate styles may appear
more enticing, using more recognizable and easy-to-read fonts is a better
decision. Keep in mind that San serif fonts are most widely accepted to work
best for online design while serif fonts are most appropriate for print design.
Also using too many different fonts in the same design, makes the content less
scannable. Highlight or bold keywords or links to make them stand out. <o:p></o:p></span></div>
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<b><span style="font-family: 'MS Mincho';">✓</span></b><b><span style="font-family: 'Trebuchet MS', sans-serif;"> Eliminate broken links -</span></b><span style="font-family: 'Trebuchet MS', sans-serif;"> Broken links are confusing and
unprofessional. They bring negative impression and lower the credibility of
content. Make sure you test every link, button and page before launching your
site. Double or triple check if needed or try to get another pair of eyes on
your site to catch any broken links. Also it is advisory to monitor your links
regularly and make sure that they are working properly and leading to the
correct pages.<o:p></o:p></span></div>
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<b><span style="font-family: 'Trebuchet MS', sans-serif;">Read </span></b><b><span style="font-family: 'Trebuchet MS', sans-serif;">in next Blog</span></b><b><span style="font-family: 'Trebuchet MS', sans-serif;"> : 2nd and 3rd Tips </span><span style="font-family: Trebuchet MS, sans-serif;">to Make Your Website More User-Friendly</span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.creativebrandripples.com/" target="_blank">Web Designing Company Mumbai</a></span></div>
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Anonymoushttp://www.blogger.com/profile/10037125448934804813noreply@blogger.com